Airline agencies, CRM,ERP,SCM: Review of databases created.

Essay by da_brasiliangreekUniversity, Bachelor'sA, September 2005

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Summary of Report.

Organizations are cornered into being highly competitive. Currently to be competitive the ability to predict future circumstances and trends grows highly important (Competitive Advantage, 2004). The environment changes, climates change, technology changes and market characteristics become difficult to predict (Competitive Advantage, 2004). Certain improvements using information technology are needed for Caribbean Destinations (CD) (Brandy and Monk, 2004). To buy a chain of travel agencies may be inappropriate as one will be more than enough (Brandy and Monk, 2004).

Database information output.

Advantages of using a database for decision making.

The database has some solid fundamentals that it provides the airline. Firstly the operational sector of Caribbean Destinations (CD) (Brandy and Monk, 2004). In report one, section one shows a weekly schedule so that the operational manager is able to contact pilots or other staff, such as flight attendants so that sufficient staff is on each flight (Brandy and Monk, 2004).

However these schedules are limited to what they can offer as an employee may be sick, injured or unable to work (Hagg, Cummings and McCubbrey, pg 8, 2004). Therefore this will not assist the operational manager as the database does not record when employees are available because of family, friends or other work (Hagg, Cummings and McCubbrey, pg 8, 2004). Consequently the operational manager may have to call most of the employees to see who is available for a specific time.

With strategic management or a manager, which involves organisation, with overall direction and guidance, the database is a subjective measure as the goals of the business may be to provide cheaper flights, make a large income for shareholders or simply to make a successful business. Interestingly enough this specific database does not account for such objectives (Hagg, Cummings and McCubbrey, pg 8, 2004). Therefore most...