Defining Public Relations.

Essay by GpeachieUniversity, Bachelor'sA+, August 2005

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Public relations are a process intended to influence the public's opinions and views. This includes ongoing activities to ensure that the company has a strong public image. The activities of public relations are useful in helping the public have a complete understanding of the company and its products or the services offered. Many times, public relations are conducted through the media i.e.; newspapers, television, magazines, etc. Public relations are often considered to be one of the primary activities included in business promotions. Public Relations are a vital part of a comprehensive marketing program. Every company, whether large or small, should have a Public Relations group in place. Public Relations will add power to your overall company's image. (Seitel, 2004) In this paper I will explore three different companies and there effective public relations programs; ExxonMobil, Wal-Mart, and Toys R Us.


ExxonMobil started out on the west coast uniting two separate companies, Exxon and Mobil.

They each were known as gasoline fueling stations. Many consumers would go the stations to purchase gasoline for their vehicles. Exxon was recognized by its Tiger image and Mobil by the Pegasus. Exxon and Mobil merged to become ExxonMobil. They have grown in the recent years and are now known for their gasoline and connivance stores. However, their public relations department has lacked in the areas of marketing to the general consumers. ExxonMobil offers many manufacturing needs to serve the consumers; if you need gasoline they have it. However, the general public seems to be very unaware of the other aspects of the company and its products or services, plastics, rubber, fluids, process oils or solvents, tires, bumpers, instrument panels, hoses, belts, molded products, waxes and polishes, vehicle fuel management programs and bulk delivery services. (ExxonMobil, 2001)

When I think of Exxon I think of...