How to do business in Poland: A brief overview of challenges facing companies entering the market in Poland.

Essay by krrfUniversity, Bachelor'sA+, September 2005

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A country with a rich history and heritage, Poland is one of the most interesting and engaging countries to emerge from the fallen Soviet Union. With many business opportunities available, many companies are looking to directly invest in Poland's growing economy. There are many different factors at play in the Polish equation. This guide will provide a snapshot of these vital areas, providing information that is required before entering the lucrative and competitive markets of Poland.

Located in central Europe, Poland is bordered by the Baltic Sea in the north, Germany in the west, and many smaller emerging nations to the east and south. The country is separated in half by the Vistula River. Warsaw, the country's capital, is located east of this dividing line. The country is sized similar to New Mexico. The country is mostly flat, and the weather is comparable to the northern states of the United States.

Poland has a population of 38 million. The majority of the population is between the ages of 15 and 64 (World fact book: Poland, 2005). The country has a literacy rate of 99.8% (World fact book: Poland, 2005). The major religion is 89.8% Catholic, with the rest being Jewish or Protestants (World fact book: Poland, 2005). Poland has a strong sense of nationality, with 96% considering itself Polish (Poland, 2005).

Poland's culture has been shaped by its long history of multi-national influence. The society and culture of Poland is a mixture of various influences throughout Europe and Asia. The majority of the population speaks the Polish language (World fact book: Poland, 2005).

Once a communist country, Poland has thrown off the shackles of communism and embraced the market economy of the west. Poland has consistently strived to have a liberal economy...