This paper compares and contrasts 'click & click' and 'click and brick' establishments using SWOT analysis'

Essay by tcliffeUniversity, Bachelor'sA+, May 2006

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Click and Brick Paper

The definition of a" click-and-brick" organization is, it has both an online retail channel as well as a physical retail store. The definition of a "click and click" establishment is, it has no physical retail store, just an online retail store. With the overall world-weariness over "click and click" companies has now led to the resurgence of "brick-and- mortar" companies to enlarge their web presence leading to a new incarnation called "click-and-brick" establishments. Online sales of prescription drugs are growing. In 2004, 17.4 million people visited online pharmacies, all due to low prices, convenience, less restriction, and more selection. Despite the popularity of online pharmacies, the legitimacy of online drugs is a concern. In this paper, the writer will compare and contrast a "brick and click" pharmacy; Wal-Mart, with a "click and click" pharmacy; utilizing a marketing SWOTT analysis.

In any business it is imperative that the business be its own worst critic.

A SWOTT analysis forces an objective analysis of a company's position in comparison with its competitors and the marketplace.

Click & Click

Online "click and click" pharmacies provide patients with an alternative to the local "brick and mortar" traditional pharmacy which are organizations that performs their business off-line selling physical products by means of physical agents. These e-pharmacy stores are attracting a growing number of patients to their sites. However, e-pharmacies have generated controversies too. Some sites use 'cyberdoctors,' others dispense drugs without prescriptions and some allow customers to import prescription medications. The following is a SWOTT analysis of

Strengths: A company's strengths are its internal resources and capabilities that can be used as a basis for developing a competitive advantage.

* Strong brand names and large selection available

* Cost advantages; sales tax free and duty free,